ROLE: UI Designer

OVERVIEW: jack & annie's is a food company that specializes in plant-based and environmentally friendly products. Their recipes feature jackfruit as the main ingredient, showcasing the versatility and sustainability of this tropical fruit. I designed web pages that aligned with jack & annie's brand identity to draw attention to their plant-based offerings.

TOOLS: Figma, Illustrator, and Photoshop

MAIN GOAL

Design a newsletter sign-up focusing on the copywrite and central ingredient, jackfruit. 

DESIGN PROCESS

I carefully designed these pages with a specific goal in mind. I sorted through the brand assets and imagery and found that incorporating the graphic of Annie and the jackfruit was essential for engaging users. I added copy in different fonts to create depth and variety, making the page simple yet interesting. Additionally, I included a call to action at the bottom to guide users to sign up. 

SECOND GOAL

Build a Smashburger and jack & annie's desktop landing page for their brand collaboration.

DESIGN PROCESS

I gathered multiple images and assets to design a page that focused on the campaign's main theme: plant-based patties. I featured one of the burgers in the hero with a call to action, followed by the benefits of consuming plant-based foods. Additionally, I created a grid layout showcasing the wide variety of burger choices available and the ingredients in each one.