OVERVIEW: Logo redesign for bohemian clothing boutique in Denver, Colorado.

TOOLS: Photoshop and Illustrator

GOAL

The goal of this project was to create an eccentric design for Midnight Rambler. I was heavily influenced by the style of 70s era with its bold cursive fonts and soft tones. As a customer of the boutique, I contemplated what I would love to see more of pertaining to their branding. Therefore, designing for this clothing company was a joyful experience as their style influences align with my own.

Implemented the use of softer tones to build a calm yet and engaging design. The symbolism of two moons in connection to the idea of midnight; the stars and the moon ties the design in.